Tuesday, April 24, 2012

Exporting U.S. products to developing countries is more challenging than exporting to more developed markets.

Final Topic:

Exporting U.S. products to developing countries is more challenging than exporting to more developed markets


Today’s competitive market caused firms' needs to produce more special products to keep their own position. My intended major is marketing; learning how to analyze market tendency is a very important part of my academic area.  When I first came to America, I was totally shaken by American brands. Why are there the same products but they have different prices compared to products in China with America? There are some brands like Nike, Levis, and Coach which have very high prices; we need to buy them in exclusive shops in China. On the contrary, we can find these brands in American easily. Therefore, if we are going deeper to think about it, why are some of the products and brands sold by different prices? The paper will begin by analyzing Coca-Cola company‘s products to developing countries is more challenging than exporting to more developed markets. I agree with this idea. For developing countries, I use China as an example.

We are familiar with the soft drink brand “Coca-Cola” which is one of the leaders in the global soft drink industry. The Coca-Cola has nearly 30,000 employs around all over the word. Its world headquarters is located in the United States in Atlanta, Georgia. Globally. According to the research that “ Syrups and beverage concentrates for Coca-Cola and over 160 other soft drink brands, are manufactured and sold by The Coca-Cola Company. Subsidiaries operate in nearly 200 countries around the world. There are Approximately 70% of Coca-Cola’s volume comes from sales outside of the United States, which is account 51% sales carbonated beverage in the world market.” (Tyler. 2000) As we can see that outside country sell bring a huge part of profit to Coca-Cola Company. 

 Coca-Cola entered the European market at 1920 early, and dominated the European market.  With the development of economy, Coca-Cola is approaching the limitation in the developed markets, and in North American markets scale had only been improved 300 million dollars since 1980 when the Coca-Cola’s market share was 2.6 billion dollars (sine business).  So Coca-Cola shift focus on the developing market, such as north Asian, Latin American and Africa, but Compared to early European markets, they have to face more challenge. The culture difference is a big issue. The people in different cultures have different taste on beverage. When Coca-Cola enters a new market, they have to find the best flavor to satisfy the local people. They need to do a lot of investigation and research to hit the market with new product (Khan). For example, they produce tea beverage to Chinese people’s liking. The tea beverages are getting popular, Coca-Cola impresses Chinese people with the good taste of the tea beverage. This company kept double-digit growth during last eight years So if new product enters new market, especially developing market; they have a lot of problems to conquer to achieve success.( (Khan)

The competition from local brands is also huge topic for the foreign brands. Three parties mainly shared the market in China, which are domestic famous companies taking Huainan and Wahaha as leading brands, Taiwan enterprises, such as Unit-President Group and Dingxin Group, also multinational group, Coca-Cola and Pepsi. Now domestic market is occupied by some famous brands, i.e, Wahaha, Huiyuan, Nongfu Juices, President Orange juice, Minute Maid orange juice and Qoo(Coca-Cola Enterprises Inc., 2010). These brands have been in China for almost 15 years, they have indigenous advantage, such as, low costs for production elements, they know the original culture and so they can make more impressive advertisements, but foreign brands have their own traits. Among consumers in developing countries, brands perceived as having a nonlocal country of origin, especially from the west, are attitudinally preferred to brands seen as local, for reasons not only perceived quality but also of social status. We found that this perceived brand nonlocalness effect was greater for consumers who have a greater admiration for lifestyles in economically developed countries, which is consistent with findings from the cultural anthropology literature, the effect was also found to be stronger for consumers who were high in susceptibility to normative influence and for product category familiarity, but not by consumer ethnocentrism (Rajeev Batra, 2000). Compete with local brands in developing countries; foreign brands have some strength in developing markets.
For the domestic beverage market, Chinese government prevented the foreign brands forestall the domestic beverage market, so they made a series of protection policy for the native beverage brands. Coca-Cola has a limited development in China. in the early 1987,  the official document issued for the foreign investment in beverage industry: “stop relying on export the original fluid carbonated beverage and producing  foreign brands carbonated beverage as investment, joint venture and compensation trade. A domestic beverage company imports advanced technology from abroad for development shall be subject to examination and approval by the State Economic and Trade Commission. “The Chinese government attitude to the foreign investment was restricted. Although, the foreign investment is not completely banned, its proneness to limitation remains serous. That had made a great impact on Coca-Cola entered the Chinese market. In the 1993-1994, the State Economic and Trade Commission signed a contract with Coca-Cola and PepsiCo for developing Chinese beverage industry. When Coca-cola and PepsiCo built new joint ventures in China, they have to produce at least 30% native brands beverage. So the foreign investment of carbonated beverage was controlled by the Chinese government. In order to promote the new situation of accession to the WTO of China, the State Economic and Trade Commission updated the clause about producing the foreign brands beverage:  cancel the registration system of exporting the carbonated beverage of condensation; the State Economic and Trade Commission is not examination and approval procedures for foreign-funded projects, the foreign beverage company can scheme and worked out the development plan without Chinese government control. For protecting the China’s interests, the State Economic and Trade Commission were built the price limitation in the export the carbonated beverage of condensation. These policies bring about enormous pound and influence on Coca-Cola.

In conclusion, this paper has addressed why exporting U.S. products to developing countries is more challenging than to developed countries. Coca-Cola for example; different countries have different cultures. According to different people, soft drink companies produce different tastes to satisfy the customer's needs and create customer's values. In addition, compared with early European markets, there have been more kinds of beverages that compete with local brands. Coca-Cola shares the market with other foreign brands. However, foreign brands have some strength in developing markets. It is still a big challenge for foreign brands to enter developing markets. At last, protecting policies in developing countries and government interventions are the key issues obstructing development of foreign brands enter the developing markets.








References
Khan, Sami Ullah . "Marketing strategies of Coca Cola." Retrieved from http://www.scribd.com/doc/10552013/Coca-Cola-Marketing-Strategies
Rajeev Batra, Venkatram Ramaswamy, Dana L. Alden, Jan-Benedict E. M. Steenkamp, and S. Ramachander. (2000). Journal of consumer psychology publication info [Vol. 9, No. 2, Cultural Psychology (2000), pp. 83-95]. (Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries), Retrieved from http://www.jstor.org/stable/1480401
Sina Business, "Coca-Cola in Africa."  Business Weekly Nov 2010.  Retrieved from http://www.chinaacc.com/new/184_186_201012/02de589619488.shtml.
Taylor, Maureen. (2000). Public relations review. Unpublished manuscript. Department of Communication, Rutgers University, New Brunswick, NJ.

Monday, April 16, 2012

final topic

Final Topic

Introduction

  Exporting U.S. products to developing countries is more challenging than exporting to more developed markets. The paper will begin by analyzing coca-cola company ‘s products to developing countries is more challenging than exporting to more developed markets. I agree this idea. In developing country, I use China as an example.

Body 1: Intruduce Coca-Cola Company's backgrond.
Body 2:  Coca-Cola company in developed countries and developing countries.
Body 3: How to face competitions with other foreign brands in developed country (China).
Body 4. How the Chinese goverment provent market.
Conclusion
In conclusion, this paper has addressed why exporting U.S products to developing countries is more challenge than developed countries. As Coca-cola for example, different countries have different cultures. According to the different people produce different taste to satisfy the customer need, create customer value. In addition, compare with early European market, there have more kinds of beverage, except compete with local brands, Coca-cola share the market other foreign brands. However, foreign brands have some strength in developing markets. It is still a big challenge for foreign brands enter developing markets. At last, protect policy in developing countries and government intervention is the key issure obstruct development of foreign brands enter the developing markets.

Tuesday, April 10, 2012

compare three Interviews

From my first interview to my third one there was many improvements. When I startd do my first interview, I used checklist to parpere it. I made change in my second interview because I found something that I won't use it. Also,honestly,I just followed that thirteen basic questions to ask my interviewee in my first interview. I felt I am uncomfortable and nervous when I speak english to others. Thanks for all my interviewees because their patience. What I do differently was that I had following up questions in my second and third interviews. I choice three totally regions which have different culture backgrounds country. The first one is Asian, second is Africa,and other is America. I found one of my interviewee who comes from vietnam has almost same culture backgrounds with my country China. We eat rice as our main food. We have the same education systems. For my second interview, because I graduated from intensive english center.  I have aleady know a little bit about their culture about Saudia so I didn’t feel that much unfamiller. I feel more confident during my intrview progresses. I feel like I understood how I could ask questions as I went and how could aviod to ask my interviewee questions that they had few words to answer. The new thing I knew is that Americans are really good at spearking. I had lots fun when I talk with them.  I afried my interviewee counldn’t understand what I talked about. So I just trying to say a lots. But in fact, they understand it. too much words will made them fell more confused. My three interviews almost took 25minites. When I recored it , I should spended one to two hours in leanth to record it. I think everone have different interview styles. It is should depends on how your interviewee answer this questions.

Monday, April 9, 2012

Tuesday, April 3, 2012

Use qoutations

Country Report
----China

 China is located in East Asian, which is the third largest country in total area.  Since 5000 thousand years ago, China was changing its structures better and better. China is the oldest continuous major world civilization, with records dating back about 3,500 years(1)“The People's Republic of China is a single-party state governed by the Communist Party of China.”(2) All of 22 provinces are under control in the People’s Republic of China.  In recent years, China's rapid economic growth has contributed a lot for world economic.  But problems were expending: different geographic regions growing in imbalance situations.   Cheaper labors and lands made China becomes “world factory”, etc.  In order to create more profits, many Irregular human activities polluted our environments. Therefore, the government has to pay much money to renovate environment.  As one Chinese, because I love my home country I want my country become more and more beautiful.
Sources:

1. Walton, Greg; International Centre for Human Rights and Democratic Development (2001). "Executive Summary". China's golden shield: Corporations and the development of surveillance technology in the People's Republic of China. Rights & Democracy. p. 5. ISBN 978-2-922084-42-9. http://books.google.com/?id=S9rP0A2q14UC&lpg=PA4&dq=single-party%20%22people's%20republic%20of%20china%22&pg=PA5#v=onepage&q=%22single-party%20state%22. Retrieved 29 August 2009.

2.http://www.state.gov/r/pa/ei/bgn/18902.htm  September 6, 2011Bureau of East Asian and Pacific Affair Background Note: China
 

My Third Interview

Third Interview




1. Interview Preparations

This is my last interview project but I only have one week time to do it.  Even though time is short, but I still followed my previous steps to prepare. Pre-View my interviewee culture background is very necessary. Especially for my third American interview, because I don’t think I have enough confidence without any preparations. I started to preparations on March 28. I contacted one of my American friends who is an member as me in little falls organization. I called her to say “Would you like to help me to do my assignment today?” She said okay and asked me how much time I need because she had a big project is due today. I said that is fine, I can reschedule and I told her can we meet on this Friday afternoon in library. She agreed. However, because I don’t have ability to foresee future so I don’t know there are many students chatted in library coffee shop which is a little be noisy. Therefore, I moved my interview place in my  dorm’s lobby. We stated interview at 3pm on last March 30. My interviewee is an American, she’s major is elementary education. Her name is Tracey J.h.

Interview report
My interviewee is a very nice girl who is very patient and introvert.She is open to answer my questions. Our interview took thirty minutes.  Two previous experience help me a lot. we had a very great conversitions. I found that I do not fell that much nervers when I talk to others. I guess Tracey helped me a lot. She speaked a little bit slowly to me. so I can easy to catch her main points. I have first hand experience in america. so i am more easily understand what her means.
Country report
Geographic
. Main articles: Geography of the United States, Climate of the United States, and Environment of the United States
“The land area of the contiguous United States is approximately 1,900 million acres (7,700,000 km2). Alaska, separated from the contiguous United States by Canada, is the largest state at 365 million acres (1,480,000 km2). Hawaii, occupying an archipelago in the central Pacific, southwest of North America, has just over 4 million acres (16,000 km2).[1] The United States is the world's third or fourth largest nation by total area (land and water), ranking behind Russia and Canada and just above or below China. The ranking varies depending on how two territories disputed by China and India are counted and how the total size of the United States is measured: calculations range from 3,676,486 square miles (9,522,055 km2)[2] to 3,717,813 square miles (9,629,091 km2)[3] to 3,794,101 square miles (9,826,676 km2).Including only land area, the United States is third in size behind Russia and China, just ahead of Canada.[4]”

Government
Main articles: Federal government of the United States, state governments of the United States, and elections in the United States

The west front of the United States Capitol, which houses the United States CongressThe United States is the world's oldest surviving federation. It is a constitutional republic and representative democracy, "in which majority rule is tempered by minority rights protected by law".[5] The government is regulated by a system of checks and balances defined by the U.S. Constitution, which serves as the country's supreme legal document.[6] In the American federalist system, citizens are usually subject to three levels of government, federal, state, and local; the local government's duties are commonly split between county and municipal governments. In almost all cases, executive and legislative officials are elected by a plurality vote of citizens by district. There is no proportional representation at the federal level, and it is very rare at lower levels.

Transportation
Personal transportation is dominated by automobiles, which operate on a network of 13 million roads,[7] including one of the world's longest highway systems.[8] The world's second largest automobile market,[9] the United States has the highest rate of per-capita vehicle ownership in the world, with 765 vehicles per 1,000 Americans.[10] About 40% of personal vehicles are vans, SUVs, or light trucks.[11] The average American adult (accounting for all drivers and nondrivers) spends 55 minutes driving every day, traveling 29 miles (47 km).[12]

Education
Main article: Education in the United States
See also: Educational attainment in the United States and Higher education in the United States
American public education is operated by state and local governments, regulated by the United States Department of Education through restrictions on federal grants. Children are required in most states to attend school from the age of six or seven (generally, kindergarten or first grade) until they turn eighteen (generally bringing them through twelfth grade, the end of high school); some states allow students to leave school at sixteen or seventeen.[13] About 12% of children are enrolled in parochial or nonsectarian private schools. Just over 2% of children are homeschooled.[14]

The United States has many competitive private and public institutions of higher education. According to prominent international rankings, 13 or 15 American colleges and universities are ranked among the top 20 in the world.[15][16] There are also local community colleges with generally more open admission policies, shorter academic programs, and lower tuition. Of Americans twenty-five and older, 84.6% graduated from high school, 52.6% attended some college, 27.2% earned a bachelor's degree, and 9.6% earned graduate degrees.[17] The basic literacy rate is approximately 99%.[18] The United Nations assigns the United States an Education Index of 0.97, tying it for 12th in the world.[155]

Culture
“The United States is a multicultural nation, home to a wide variety of ethnic groups, traditions, and values.Aside from the now small Native American and Native Hawaiian populations, nearly all Americans or their ancestors immigrated within the past five centuries.Mainstream American culture is a Western culture largely derived from the traditions of European immigrants with influences from many other sources, such as traditions brought by slaves from Africa.More recent immigration from Asia and especially Latin America has added to a cultural mix that has been described as both a homogenizing melting pot, and a heterogeneous salad bowl in which immigrants and their descendants retain distinctive cultural characteristics.
American culture is considered the most individualistic in the world.Though the American Dream, or the perception that Americans enjoy high social mobility, plays a key role in attracting immigrants, other developed nations offer greater social mobility. While the mainstream culture holds that the United States is a classless society..scholars identify significant differences between the country's social classes, affecting socialization, language, and values.The American middle and professional class has initiated many contemporary social trends such as modern feminism, environmentalism, and multiculturalism.Americans' self-images, social viewpoints, and cultural expectations are associated with their occupations to an unusually close degree. While Americans tend greatly to value socioeconomic achievement, being ordinary or average is generally seen as a positive attribute.”

Food
“Mainstream American cuisine is similar to that in other Western countries. Wheat is the primary cereal grain. Traditional American cuisine uses indigenous ingredients, such as turkey, venison, potatoes, sweet potatoes, corn, squash, and maple syrup, which were consumed by Native Americans and early European settlers. Slow-cooked pork and beef barbecue, crab cakes, potato chips, and chocolate chip cookies are distinctively American foods. Soul food, developed by African slaves, is popular around the South and among many African Americans elsewhere. Syncretic cuisines such as Louisiana creole, Cajun, and Tex-Mex are regionally important.
Characteristic dishes such as apple pie, fried chicken, pizza, hamburgers, and hot dogs derive from the recipes of various immigrants. French fries, Mexican dishes such as burritos and tacos, and pasta dishes freely adapted from Italian sources are widely consumed.Americans generally prefer coffee to tea. Marketing by U.S. industries is largely responsible for making orange juice and milk ubiquitous breakfast beverages.
The American fast food industry, the world's largest, pioneered the drive-through format in the 1930s. Fast food consumption has sparked health concerns. During the 1980s and 1990s, Americans' caloric intake rose 24%.frequent dining at fast food outlets is associated with what public health officials call the American "obesity epidemic".Highly sweetened soft drinks are widely popular, and sugared beverages account for 9% of American caloric intake.”

Sports
“Baseball has been regarded as the national sport since the late 19th century, while American football is now by several measures the most popular spectator sport.Basketball and ice hockey are the country's next two leading professional team sports. College football and basketball attract large audiences. Boxing and horse racing were once the most watched individual sports,but they have been eclipsed by golf and auto racing, particularly NASCAR. Soccer is played widely at the youth and amateur levels. Tennis and many outdoor sports are popular as well.
While most major U.S. sports have evolved out of European practices, volleyball, skateboarding, snowboarding, and cheerleading are American inventions. Basketball was invented in Massachusetts by Canadian-born James Naismith. Lacrosse and surfing arose from Native American and Native Hawaiian activities that predate Western contact. Eight Olympic Games have taken place in the United State. The United States has won 2,301 medals at the Summer Olympic Games, more than any other country, and 253 in the Winter Olympic Games, the second most.”

 https://www.cia.gov/library/publications/the-world-factbook/geos/us.html

http://en.wikipedia.org/wiki/United_State
1. Lubowski, Ruben, Marlow Vesterby, and Shawn Bucholtz (2006-07-21). "AREI Chapter 1.1: Land Use". Economic Research Service. http://www.ers.usda.gov/publications/arei/eib16/chapter1/1.1/. Retrieved 2009-03-09.
2. "United States". Encyclopædia Britannica. http://www.britannica.com/EBchecked/topic/616563/United-States. Retrieved 2008-03-25 (area given in square miles).
3."Population by Sex, Rate of Population Increase, Surface Area and Density". Demographic Yearbook 2005. UN Statistics Division. http://unstats.un.org/unsd/demographic/products/dyb/DYB2005/Table03.pdf. Retrieved 2008-03-25 (area given in square kilometers).
5.Scheb, John M., and John M. Scheb II (2002). An Introduction to the American Legal System. Florence, KY: Delmar, p. 6. ISBN 0-7668-2759-3.
6. Killian, Johnny H.. "Constitution of the United States". The Office of the Secretary of the Senate. The Office of the Secretary of the Senate. http://www.senate.gov/civics/constitution_item/constitution.htm. Retrieved February 11, 2012.

7"Number of Highways". WikiSPEEDia, derived from U.S. Census Bureau. http://en.wikipedia.org/wiki/Wikispeedia. Retrieved 2010-06-10.
8. Newgeography.com (2011-01-22). "China Expressway System to Exceed US Interstates". Newgeography.com. http://www.newgeography.com/content/002003-china-expressway-system-exceed-us-interstates. Retrieved 2011-09-16.
9. Agencies (2010-01-08). "China overtakes US in car sales | Business | guardian.co.uk". London: Guardian. http://www.guardian.co.uk/business/2010/jan/08/china-us-car-sales-overtakes. Retrieved 2011-07-10.
10. "Motor vehicles statistics – countries compared worldwide". NationMaster. http://www.nationmaster.com/graph/tra_mot_veh-transportation-motor-vehicles. Retrieved 2011-07-10.
11. "Household, Individual, and Vehicle Characteristics". 2001 National Household Travel Survey. U.S. Dept. of Transportation, Bureau of Transportation Statistics. http://www.bts.gov/publications/highlights_of_the_2001_national_household_travel_survey/html/section_01.html. Retrieved 2007-08-15.
12 "Daily Passenger Travel". 2001 National Household Travel Survey. U.S. Dept. of Transportation, Bureau of Transportation Statistics. http://www.bts.gov/publications/highlights_of_the_2001_national_household_travel_survey/html/section_02.html. Retrieved 2007-08-15.



Interview Transcripe

Lme

T(tracey L.H)

L: Hello, finally we find a place.

T: Yes, we meet each other finally.
L: How are you?

T:I am fine, yourself?

L:Not bad, thanks this is my last interview, I urge to finish it.

T: You almost get away from it.

L: Yes, let’s start it, are you ready?

T: yes

First, I am going to tell you a little information about my interview.

T: Go ahead.

L: For this interview, I have thirteen basic questions to ask.

T: ok.

L: The first question is what are the typical greeting ways in America? And what are they mean?

T: Typically we smile and then say the phrase. This is a very common and most important way to greet people. Irrespective of if you know the person or not, you always ask the person “How are you doing?”. You shake hands when you meet someone and you shake hands firmly. This is common everywhere.

L: That’s true, I heard Americans use how you are a lot. Sometimes, some strangers smile and say how you are to me. When I want to answer them, they just leave away. I through it probably just one greeting.

T: Oh, really, yes, we usually say how you are mean two ways. First we just on e simple greeting, another is we use how are you to start our conversations.

L: That’s cool. So what religious holidays or other cultural events do you or others celebrate; can you explain your traditions for each?
 T: I think all Americans celebrate Christmas. It is a big day for us, children loves it more than adults. They can receive many gifts. But when I grow up when I need to buy gifts to others. I just feel, you know.

L: Yes, children like gifts but if you should pay it to others, it is going to be tough.

T: for me, I like Thanksgiving Day more than Christmas. Not only can I get a best deal. Also, I think all family members set together is really good.

L: Do you have any daily rituals in regards to your religious beliefs?

 T: The only daily religious ritual that I have is praying. I believe that praying is very important for my faith and spiritual health. 

L: yes.

T: also, I want to church every Friday night. And we have a religion event in every Thursday. Do you want to join in.

L: ok. Just call me.

T: ok.

L: Which country`s food do you like the most? What are the similarities and differences between it and your own culture`s food?

T: Chinese is good. I really like you made Chinese that day. They taste awesome. I ate America food grows up. I think America food is fast to make.

L: yes, they are very simple.

T: en.

L: What different modes of transportation are used in your country?

T: we drive car at most of time, we also have flight, train, rail, ship . it is base on what you think is convent.

L: so at what age you are going to school?

T: I think probably six.

L: that is common age, are you under a lots of stress when you go to school?

T: No, I still remember I am very happy when i first go to school. Everything is new for me.

L: can you tell me one thing that you think is funny?

T: Yeah, when I stay at home, my mom is not allowing me to too much food. But when i go to school I can eat as much as i can.

L; that's too childish.

T: I am childish.haha

L: Can you describe one famous sport in America?

T: Many Americans watch super ball. Like my father, he is crazy at that. I think baseball is famous above all age Americans.

L: I saw super ball once. But I really do not understand what they are doing.

T: Compared baseball and basketball. I like to watch basketball most. Do you know NBA?

L: yes, i love to watch it.

T: Which team does you like the most?
L: I love Minami Heat.

T: I like wolves.

L; haha.

L: Can you describe one typical day for child in American?

T: You mean students?

L: yes.

T: I think we like most of other country students. Should go to school. than do our homework.

L; Yes, but you know I admire America students. i heard they are very relax, is that true?

That’s to stereotype. It depends on what kinds of classes you choose, if you want stay on relax you can take simple classes, but if you want to study more, you should choose some complicated classes.

L;Yean.

Because i am elementary education major so I really need to learn more in order to teach children.

L: I think you can do it.

L: so what do you think SCSU can do in order make a better life.

T: I hope they can build more skyway to us. During winter, it really make me sick.

L;yes, that's true.

L; can you tell me one secret about yourself?

T; My secret is that I don’t have any secrets.

L;oK, when you tell others about you secret, then secret is no longer called secret.

T: you are so fanny.

L;Did I?

T:haha

L; Ok, thank you for your time to help me.

T: That's not a big deal.

L; have a nice day.

T: you too.